Think
Dialogue and research with senior decision-makers to uncover insight and data that will provide a perspective on the challenges and opportunities you face.
We design business focused, creative marketing communications that generate revenue and brand value, ultimately winning the hearts and minds of your clients.
To achieve this we believe consistent branding is extremely important and without this you will struggle to be coherent, which weakens the bonds of trust with your clients.
Our work is mainly for the insurance and finance sector where we have over thirty years of experience. However we do moonlight in other sectors where we feel there is a fit with our philosophy and expertise.
Although on the surface it may look like clients are similar, our experience tells us this is not the case. Each have different nuanced challenges they are looking to address which may require a slightly different approach. We therefore start by taking time to have conversations with senior decision-makers in the business to ensure we get a good understanding of your challenges and preferred outcomes.
We work through a series of conversations
Design
Through creative collaboration we bring our problem-solving skills to bear, to develop concepts and possible solutions that could deliver the outcomes you require.
Create
Conversations in which we validate a concept, discussing the detail through a robust delivery process to the completion and launch of the project.
Tell the world what you believe
We work through a series of conversations
Having a consistently applied brand will help your brand fly. We have a lot of experience in creating coherent brands as well as working within established brand guidelines. We understand that for many branding sounds like a lot of time and energy, while others continually like to tweak and change on every communication. However, at Cohesion we use a simple ‘virtuous’ process when developing or refreshing brands and visual identity that delivers a coherent experience of your business.
Communications mix
Offline
There is a timeless significance with printed media and its value before the online revolution. There will be time when having a traditionally litho printed communication will make the difference, and a time when getting a small quantity of digitally printed communications will help with your reach. With years of experience, we are adept at leveraging both as part of the mix to meet your requirements.
Online
Online communications tend to be a key element of the communications mix. Websites will be at the heart of this mix but the challenge is the amount of information found on the website and how your audience find the content. There are a number of ways other communications can be layered into the mix such as digital documents, interactive PDFs, video & animation and social media.
Experiential
Sometimes meeting and talking to your audience will be a relevant part of the communications mix. We believe that consistent brand experience extends beyond online and offline communications. So at Cohesion we design and build display brand coherent spaces, stands and POS resulting in unique opportunities for customers to actively participate with your brand.
We
design
with
purpose.
Henry David Thoreau
“ The price of anything is the amount of life exchanged for it”
